Sir Alex Ferguson, the two-time UEFA Champions League winner, who now serves as UEFA’s coaching ambassador, has lent his support to the UEFA People project.
The former Manchester United manager has drawn similarities between recruiting players for his team and recruiting professionals for the sports industry, in terms of communicating objectives and expectations.
“For me, that’s the starting point of building a great team: to tell people what your objectives and expectations are. When I met with players they knew that Manchester United expected to play in a certain way and targeted winning trophies. That was a given. But where the aims are less clear, telling people what you are looking for and engaging with them, is the key to making a successful team.”
He emphasises the importance of UEFA People in raising awareness of what roles are available within the organisation:
“Making people aware of what UEFA is about as an organisation and what they expect will help them to define what characteristics they are looking for to drive them forward…By engaging the talent they have now through this project – and reaching out to signings of the future – they can lay the foundations for an even stronger team in the coming years.”
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